Glossary
Affiliate Marketing Glossary
Don’t know what an abbreviation stands for? Look no further! You’ll be able to find the definition of any related affiliate marketing term within this page. If a term you are searching for is not listed on this page please contact me and it will be added within 24 hours.
Affiliate Program – Marketing concept whereby a web site sells its products and services with the help of affiliates, usually other web sites.
Affiliate Directories – Are categorized indexes of affiliate programs.
Affiliate Marketing – Use of affiliates to help market a web sites’ products and services in return for a payment for each sale, lead, action, or visitor generated.
Affiliate Merchants – Advertisers in an affiliate marketing relationship.
Affiliate Networks – Online advertising agencies that sell ad space on behalf of its network or affiliate sites. Affiliates are paid on a per click, lead, registration, or sale basis.
Affiliate Software – Software programs used by affiliate managers to track and report activity (clicks, leads, registration, sales) generated by its affiliates.
Ah-Ha – A Popular pay per click search engine used by 10,000+ advertisers and processes some 120 million searches a month.
Click Through / Click – When a web user clicks on an advertising banner or text ad and lands on the sponsor’s web page. “Click through” is the more popular term.
Conversion Rate – The percentage of people who take a desired action (click, register, subscribe, buy, etc.).
Cost-Per-Action (CPA) – Cost to an advertiser for each visitor that takes some specifically defined action in response to an ad beyond, such as subscribing to a newsletter.
Cost-Per-Click (CPC) – Cost to an advertiser for each click through of an ad generated by a site visitor.
Cost-Per-Order (CPO) – Cost of advertising based on the number of orders received.
Cost-Per-Sale (CPS) – Cost, in terms of a commission payment, to an advertiser for each sale generated by an affiliate.
Cost-Per-Transaction (CPT) – Cost of advertising based on the number of transactions received.
Click Through Rate / Ratio (CTR) – Percentage of ad impressions that resulted in click throughs.
Incentivized Traffic / Clicks – Internet marketing concept whereby site visitors are paid to visit a website.
Page Views / Impressions / Pageviews – A measure of the number of web pages visited by users.
Pay Per Click Advertising (PPC) – A form of online advertising whereby advertisers pay for each visitor sent. Also known as Bid For Location, Bid For Position, Cost Per Click (CPC), Pay For Performance, Pay Per Performance, Pay For Placement, Pay Per Placement, Pay For Position, Pay Per Position, Pay For Ranking, Pay Per Ranking, and Pay For Result Advertising.
Pay-Per-Action (PPA) – Commission paid by an advertiser, or affiliate program/network, for a specific action generated by an affiliate.
Pay-Per-Click (PPC) – Commission paid by an advertiser, or affiliate program/network, for each click through generated by an affiliate.
Pay Per Click Search Engine (PPCSE) – Is a search engine that charges advertisers a fee for each click through the advertiser receives. Rankings are typically based on an auction system, whereby the higher your bid, the higher your ranking.
Pay-Per-Lead (PPL) – Commission paid by an advertiser, or affiliate program/network, for each lead generated by an affiliate.
Pay-Per-Sale (PPS) – Commission paid by an advertiser, or affiliate program/network, for each sale generated by an affiliate.
Search Term / Phrase – Word or phrase that people enter into search engine and web directory search forms.
Search Engine Optimization (SEO) – Is an internet marketing concept whereby you improve your web site’s design and content to achieve higher rankings in the search engines. Search engine optimization is also known as search engine positioning, and search engine placement.
Search Engine Results Page (SERP) – The list of search results returned by a search engine or web directory in response to a search query.
Sponsored Feature Listings – Paid text ads that are usually displayed at the top of a web page, before the search results, in search engines.
Super Affiliates – Top earning affiliates, who are capable of generating a significant percentage of an affiliate program’s sales.
Targeting – Purchasing ad space that matches audience and campaign objective requirements.
Two Teir / 2-Tier Affiliate Programs – Affiliate programs that pay affiliates on two levels. The first level pays commission for referrals by the affiliate. The second level usually pays a percentage of the business generated by sub-affiliates that the affiliate referred to the program.
Viral Marketing – A marketing concept that induces internet users to pass on a marketing message to other users, thereby creating a potentially exponential growth in the message’s visibility and effect. Viral marketing is basically the internet’s equivalent of mouth-to-mouth advertising.
